Introduction: Careers in the Marketing Industry
Breaking Into the Marketing Industry: Career Paths & Qualifications
Marketing Data Analyst — Position Overview
Marketing Data Analyst — Qualifications
For those interested in the data analytics side of marketing, a combination of degrees in data science and mathematics are a must. Securing an early internship at a marketing firm (or at a larger firm with a marketing department) will help new professionals demonstrate interest and experience in marketing-specific data analytics to potential employers.
And hiring managers are particularly impressed when applicants can show how their analytical insights directly resulted in a measurable increase in sales.
Social Media Manager — Position Overview
Larger firms or firms specializing in media or in markets that are heavily influenced by social media platforms employ dedicated managers to define their social media strategy and manage their company’s accounts across multiple platforms.
Specific responsibilities may include: posting content that is synchronized across platforms, curating and creating new content tuned to specific platforms, providing customer service through direct messaging and comments, gathering and analyzing usage data from multiple platforms, and defining the firm’s overall social media strategy through content.
In smaller firms, this role may be tied to a more general marketing and communication roles. At marketing firms, social media managers may function as account managers, handling social media responsibilities for one or more client companies.
Social media managers generally work full time. But they may work odd hours, since peak social media use often doesn’t correspond sync with the typical 9am-5pm work day. And they may be asked to work additional hours ahead of or as part of a major campaign.
Social media managers can earn anywhere from $20,000 per year for entry level roles, to between $30,000 and $40,000 per year for mid-level roles. The most experience managers at the largest firms may make up to $60,000 or more per year.
Social Media Manager — Qualifications
Social media managers should have a degree in marketing or communications and should be extremely active on a variety of social media platforms in their own lives.
Probably the best thing a would-be social media manager can do to secure a full-time job is to build accounts on one or more social media platforms that have a high number of highly engaged followers.
Even if they are personal or hobby accounts, this demonstrates the applicant’s ability to build a ‘brand’ from scratch and to consistently produce quality content that others are interested in.
Marketing Account Manager — Position Overview
Marketing firms work with many clients simultaneously. Each client — or potential client — is assigned an account manager who is often the first point of contact and will remain the primary point of contact between the client and the marketing firm. Account managers are the marketing firm’s closers.
Their job is to meet potential clients, offer a personal touch, and demonstrate a high level of customer service and marketing knowledge in order to close the deal and sign a new client, who they will continue to work with as the contract moves forward.
Account managers communicate with clients to better understand each client’s unique needs and to help craft a preliminary marketing strategy that appeals to the client both in terms of effectiveness and affordability. Account managers must also work closely with their firm’s creative, analytics, and strategy teams to build the client’s campaign.
Account managers work full time, often more than 40 hours a week.
Experienced account managers can earn as much as $70,000 to over $100,000 each year, depending on their firm’s location and prestige.
Marketing Account Manager — Qualifications
Marketing account managers should have degrees in business, communications, marketing, or a related field. The most important qualification is professional experience and a demonstrated ability to maintain strong relationships with high-value clients and stakeholders.
Marketing account managers, especially in large and prestigious firms with AAA clients, are high profile professionals. Mistakes can risk accounts worth millions of dollars to the firm, so in large firms only the most experienced professionals become account managers.
In smaller firms the less experience may be required, but the idea is the same. In firms with only a few clients, managing any one account is a significant responsibility.
Image Credit: What Is an Account Manager?
Creative Director — Position Overview
Creative direction is where creative professionals and business professionals meet. A creative director defines the look, feel, and attitude of their client or company’s marketing campaign. This includes art, design, writing, sound, etc. — any content that the firm will use to draw consumer attention to their products and brand.
Creative directors manage designers, artists, copywriters, and other creative professionals in order to create marketing materials that meet the requirements of the campaign’s overall strategy and that are ready for use by the firm’s marketers and sales teams.
Thus, creative directors need a good eye for art, design, and writing, as well as a head for business. They are responsible for making sure that content is delivered on time and that it is unique and striking, while aligning with the overall campaign vision.
Creative directors work full time, often more than 40 hours a week.
Experienced creative directors can earn more than $100,000 per year.
Creative Director — Qualifications
Creative directors are highly experienced professionals. It can take years or even decades to reach the highest levels in this role. Many creative directors will have started their careers as creative professionals (artists, designers, copywriters, etc.) and over time developed their business and communication skills as a complement to their artistic ability.
Conversely, management professionals who have a passion for art and design on the side, and who are able to demonstrate their credibility as an artist to creative professionals, can also find themselves moving from other management roles into creative direction.
What These Roles Have in Common
Regardless of speciality and of the size of the firm, many successful professionals working today in one of the above four roles started their careers as interns. Large firms have well-established internship programs with sophisticated application processes and deadlines.
Smaller firms often take on interns as well, and may offer more flexible timelines and application processes. Though internship opportunities are everywhere, these days, even these positions are competitive, particularly at the big-name agencies.
Marketing: Industry Outlook
“Brands are people too. Or, at least they should strive to be more like us.”
“Digital advertising done well is more meaningful and more effective. We help some of the world’s top brands earn relevant connections with their customers.”
Blue Fountain Media
“Website Design. Digital Marketing & Mobile Apps with Stunning Results. We’re a digital agency focused on creative and results-driven solutions.”
本文由Shoo-in Career编辑， 版权归Shoo-in Career所有，转载请联系[email protected]